Logo Integrity & Authorized Use
The Celebration Farmers Market logo is a copyrighted logo and may not be altered, modified, recreated, recolored, distorted, cropped, rearranged, or used in any format other than its officially approved form. This includes, but is not limited to, changing colors, fonts, proportions, wording, graphic elements, effects, orientation, or combining the logo with other artwork or branding.
Any variation, adaptation, derivative version, or use outside of the standards established in this Brand Standards Guide requires express written permission from both the Celebration Non-Residential Owners Association (CNOA) and Visit Celebration prior to use or publication.
No vendor, sponsor, partner, organization, designer, printer, media outlet, or other third party is authorized to modify or create alternative versions of the logo for any purpose. When in doubt, approval must be obtained before the logo or any derivative artwork is produced, published, printed, posted, or distributed.
Brand Standards Guide
Logo • Color • Typography • Usage • Digital & Print Applications
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Brand Overview
The Celebration Farmers Market identity should feel established, welcoming and unmistakably local. Its bold market-green typography, warm Celebration gold and natural brown create a visual system that is friendly enough for community events while remaining strong enough for signage and promotional use.
Brand Personality
Welcoming • Local • Fresh • Family-Friendly • Authentic • Community-Focused • Fun • Approachable
Brand Positioning
The brand should present the Farmers Market as a recurring Celebration tradition: a place where residents and visitors discover local makers, fresh food, art, crafts, entertainment and community activity. Communications should feel lively and polished without becoming overly corporate.
Photography Direction
Favor authentic imagery of produce, prepared foods, artisan goods, vendors, families, pets, live music and the recognizable streetscape of Celebration. Use bright, natural light and candid activity. Avoid generic stock photography when real Farmers Market imagery is available.
Official Color Palette
HEX and RGB are the primary references for websites, email and social media. CMYK values are process-print conversions. Pantone values are recommended nearest-match starting points and should be verified against a current physical Pantone guide before color-critical production.
| Color | HEX | RGB | CMYK | Pantone |
| Farmers Market Green | #056739 | 5, 103, 57 | 95, 0, 45, 60 | PANTONE 3425 C* |
| Celebration Gold | #FCB040 | 252, 176, 64 | 0, 30, 75, 1 | PANTONE 1365 C* |
| Market Brown | #8B5E3B | 139, 94, 59 | 0, 32, 58, 45 | PANTONE 4635 C* |
| White | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 | Paper / Opaque White |
* Pantone references are approximate nearest matches. Final spot-color selection should be confirmed by the printer using the intended paper, coating, ink and production method.
Recommended Color Balance
- 50% — White / Neutral
- 30% — Farmers Market Green
- 15% — Celebration Gold
- 5% — Market Brown
Logo Standards
The Celebration Farmers Market logo is the primary identifier and should be treated as a complete brand mark. Always use approved artwork rather than rebuilding the logo from type.
Preferred Use
Use the full-color logo on white or very light neutral backgrounds whenever possible. On photography, place it only where there is sufficient visual separation and contrast.
Clear Space
Maintain clear space on all four sides equal to at least the approximate height of the word “CELEBRATION” in the logo. No text, borders, sponsor marks or graphic elements should enter this protected area.
Minimum Size
For routine print use, do not reproduce the full logo below approximately 2 inches wide. For digital use, avoid widths below approximately 300 pixels unless a simplified approved mark is created in the future.
Logo Misuse
To protect consistency, do not:
- Stretch, compress or distort the logo.
- Change the individual logo colors.
- Rotate or tilt the logo.
- Remove, rearrange or crop individual elements.
- Add new effects, outlines, gradients or shadows.
- Rebuild the logo using substitute fonts.
- Place the logo on visually busy imagery without sufficient contrast.
- Place text, sponsor marks or other graphics inside the required clear-space area.
Typography
The decorative lettering within the logo should remain exclusive to the logo. Supporting communications should use cleaner typography so the identity remains readable and contemporary.
Headlines
Use a bold condensed serif or slab-serif character that complements the logo.
Subheads
Use a strong, highly legible sans serif.
Body Copy
Use a clean sans serif with comfortable line spacing and strong readability.
Calls to Action
Use bold sans serif type with short, direct wording.
Recommended Supporting Fonts
Roboto Condensed or Oswald work well for strong headlines. Montserrat, Libre Franklin or Source Sans 3 are good choices for subheads, body copy and digital applications.
Brand Applications
Social Media
Use strong green headlines, gold accents and generous white space. Keep promotional copy concise.
Event Signage
Prioritize readability at a distance. Use oversized green or white type and avoid overcrowding.
Vendor Materials
Use the logo prominently at the top with simple green/brown headings and clean body typography.
Merchandise
Use the full-color logo where production allows. Confirm spot colors and embroidery thread matches physically.
Photography
Use real Farmers Market activity and recognizable Celebration context whenever possible.
Digital Color References
- Farmers Market Green — #056739
- Celebration Gold — #FCB040
- Market Brown — #8B5E3B
- White — #FFFFFF
Print Production
Use CMYK for conventional four-color process printing. Where exact brand-color consistency is important, use the recommended Pantone spot-color starting points and have the printer confirm them against a current physical Pantone Formula Guide on the intended substrate.
Quick Reference
- Primary Green — HEX #056739 | RGB 5, 103, 57 | CMYK 95, 0, 45, 60 | PANTONE 3425 C*
- Celebration Gold — HEX #FCB040 | RGB 252, 176, 64 | CMYK 0, 30, 75, 1 | PANTONE 1365 C*
- Market Brown — HEX #8B5E3B | RGB 139, 94, 59 | CMYK 0, 32, 58, 45 | PANTONE 4635 C*
Core Rules
- Use the supplied logo artwork without alteration.
- Keep the full-color logo as the preferred version.
- Protect clear space around the logo.
- Use Farmers Market Green as the dominant brand color.
- Use Celebration Gold and Market Brown as supporting accents.
- Favor clean, readable supporting typography.
- Use authentic Farmers Market and Celebration photography.
- Verify Pantone selections physically before critical production.
Production Standard: This guide establishes the working visual standards for Celebration Farmers Market. When color accuracy is critical, approved physical proofs and current Pantone swatches take precedence over on-screen appearance.
Farmers Market High Resolution JPG: Click Here
Farmers Market PNG: Click Here
Branding Guidelines Print Edition: Click Here
Official Logo Files
For professional printing, signage, embroidery, merchandise, large-format production, or other applications requiring vector artwork, an official copyrighted EPS version of the Celebration Farmers Market logo is available upon request.
The EPS artwork will be provided only for an approved use and must be reproduced exactly as supplied. Providing the EPS file does not grant permission to alter, modify, recreate, recolor, separate, or otherwise change the logo in any manner. All use remains subject to these Brand Standards and the approval requirements of the Celebration Non-Residential Owners Association (CNOA) and Visit Celebration.
Please contact Visit Celebration to request the official EPS artwork and obtain any necessary usage approval.