Visit Celebration Brand Standards Guide
Brand Overview
The Visit Celebration logo represents the spirit of Celebration, Florida—an active, welcoming, walkable community where residents and visitors can Shop • Dine • Stay • Work. The bicycle rider and dog symbolize movement, community connection, wellness, and the small-town lifestyle that makes Celebration unique.
Primary Logo
Use the primary logo whenever possible.
Primary Version
- Visit Celebration Green logo on light background
- Preferred for websites, print materials, signage, advertisements, brochures, and merchandise
Color Values
Visit Celebration Green
- Pantone: 567
- CMYK: 69/0/51/65
- HEX: #105a49
Color Consistency
PMS 567 should be used whenever possible for professionally printed materials. CMYK values should be used for standard four-color printing, and HEX values should be used for digital applications including websites, email marketing, social media, and online advertising.
Secondary Logo Versions
Reverse Logo
White logo on dark backgrounds.
Use when:
- Background is dark
- Photography prevents readability
- Merchandise requires a one-color white imprint
One-Color Version
May be reproduced entirely in:
- Approved Color Palettes or Forest Green if not available
- White (use on dark backgrounds)
- Black* (Should only be used with permission of Visit Celebration)
No other colors should be substituted without approval.
Clear Space Requirements
Maintain clear space around the logo equal to the height of the lowercase "i" in the word "Visit."
No text, graphics, borders, or other elements may enter this area.
Minimum Clear Space
X = height of lowercase "i"
Leave at least 1X on all sides.
Minimum Size Requirements
To maintain readability:
- Minimum width: 1.5 inches
Digital
- Minimum width: 150 pixels
The logo should never be reproduced smaller than these sizes.
Logo Placement
Preferred Locations
- Top left
- Bottom left
- Centered
Digital
- Website header
- Website footer
- Social graphics
- Email signatures
Maintain adequate margins from edges.
Approved Backgrounds
Acceptable
✓ White
✓ Light neutral colors
✓ Forest Green
✓ High-contrast photography
✓ Black
Not Acceptable
✗ Busy patterns
✗ Low-contrast backgrounds
✗ Similar green tones that reduce visibility
✗ Backgrounds that obscure the bicycle or dog
Logo Misuse
Do NOT:
✗ Stretch the logo vertically or horizontally
✗ Rotate the logo
✗ Rearrange logo elements
✗ Add drop shadows
✗ Add outlines
✗ Change colors
✗ Place logo inside shapes
✗ Crop portions of the logo
✗ Replace fonts
✗ Modify the bicycle, rider, dog, or motion lines
Brand Voice
Visit Celebration communications should feel:
Welcoming
Friendly and approachable.
Authentic
Reflecting the genuine Celebration experience.
Community-Focused
Highlighting local businesses, events, and residents.
Active
Encouraging exploration and engagement.
Optimistic
Positive and inviting.
Tagline Usage
Approved tagline:
SHOP • DINE • STAY • WORK
Rules:
- Always use bullet separators.
- Maintain equal spacing.
- Do not stack words vertically.
- Do not abbreviate.
The tagline may be omitted when space is limited.
Digital Standards
Website Header
Recommended logo height:
- 70–120 px
Social Media
Recommended minimum width:
- 500 px
Email Signature
Recommended width:
- 250–350 px
File Formats
- AI
- EPS
Digital
- PNG (transparent background)
- SVG
- JPG (photographic applications)
Official Brand Statement
Visit Celebration promotes Celebration, Florida as a vibrant destination to shop, dine, stay, work, and experience a uniquely connected community. Through authentic storytelling, local partnerships, and destination marketing, Visit Celebration showcases the town's distinctive charm, active lifestyle, and welcoming atmosphere.
This guide provides a consistent framework for using the Visit Celebration logo across websites, advertising, signage, merchandise, event promotions, and community communications.
Standard Logo with tagline: Click here
Standard Logo without Tagline: Click here
Reverse Logo (White-to be used on dark color backgrounds): Click here
Reverse Logo (white without tagline- to be used on dark backgrounds) Click here
Black Logo (only to be used with permission from Visit Celebration: Click here